NetHui 2011

Internet Issues in New Zealand

NetHui 2011 is a 3 day meeting that brings together everyone involved with Internet issues in New Zealand. NetHui is based on the format of multi-stakeholder collaboration successfully introduced by the global Internet Governance Forum (IGF).

The Maori word Hui has many definitions including convention, conference, cluster, meeting, assemble, band together, flock together, function and gathering.

The concept for the NetHui logo was the idea of “coming together” and “discussions”. In the logo we represented the idea of “coming together” by utilising different colours and then had the colours overlapping and interacting. Together they create new shades with is not only a metaphor for collaboration but also visually interesting.

Originally we represented this idea with shapes, but then explored the idea using silhouettes of New Zealand birds, to give the logo a New Zealand feel. We all particularly liked the idea of having the bellbird and tui, as they are 2 of the main players in the famous New Zealand dawn chorus, which ties in with the idea of the NetHui conference being about communication / discussions. The fantail bird rounds off the trio of birds, because it is very easily recognisable as a NZ bird without being the kiwi, and helps represent a “flock” of birds.

Many conference websites are too cookie cutter or are trying to squeeze a load of text info about a conference into too simple a format. We wanted to keep things uncluttered, although there was going to be certain things that had to be on the front page. The large banner for the conference, which appears on most the website pages, has a modern call to action button to encourage people to register for the event.

SunRoom also included all the aspects their website visitors would expect such as; embedded video, forum, and integration with popular social networks.

What we did:
Branding/Logo Design, User Interface Design, Content Management System, Blog, Forum, Social Network Integration

SunRoom Website Package:
Small Business (Plus)