Raftabout

White Water Rafting & Sledging Adventure in New Zealand

Raftabout specialises in white water rafting and river sledging in Rotorua, New Zealand. In redesigning the Raftabout website it was vitally important to maximise the use of quality action photos and video. People looking online for a white water adventure will research and compare at least 2 potential companies; so professionalism, visual impact and memorability were key goals in the redesign.

A picture says a 1000 words, so the homepage makes the most of Raftabout’s exciting imagery with photo slideshows and embedded video. The media gallery offers a full screen image browser, featuring plenty of stunning scenery and white water action.

Social media is an incredbly important and relevant aspect to the target audience, so the sidebar provides quick easy access to Raftabout’s Facebook, Twitter and YouTube pages. Badges linking to top travel review sites help to build trust in the minds of the potential customers. The Book Now button features throughout the site, providing a call to action and aiding conversion.

Package deals made easy with intuitive design, and “1 click” booking. The secure Book Now form clearly displays selected trip details, plus a variety of add-on package choices.. User confidence is assured with prominant SSL security badges.

What we did:
Branding / Logo Design, User Interface Design, Content Management System, Embedded Videos, Image Galleries, Online Bookings, Copy Writing, Social Network integration

SunRoom Website Package:
Small Business (Plus)